When you think of people who are into bees, it's mostly farmers or hobby beekeepers. Most people have almost no knowledge of bees and why they are dying. However, now the situation is so dire, that major companies are now starting to take notice.
I was recently send an article written by, of all people, Rolling Stone magazine. If Rolling Stone are paying attention, then we definitely should be.
You can read the article here.
The article details the struggle of beekeeper Jim Doan, who saw his 5,600 hives die off to just 275. It also details his battle with EPA, and the subsequent lawsuit, which contests that the bees are dying off because of all the chemicals going in the crops, which the bees are subsequently pollinating, but getting killed by.
The article also very accurately details the consequences that can come from losing the bee population.